The ABC of Studying Abroad is a live educational show produced for CampusTV, designed to explore every major aspect of studying in a foreign country, from choosing a university to adapting to life in a new academic and cultural environment.
Each episode features young people from different countries and academic backgrounds who share their first-hand experiences, challenges and lessons learned while studying abroad. The discussions cover topics such as admissions, scholarships, living costs, cultural adjustment and student life.
The editorial team works closely on research and documentation to ensure that the information presented during the show is accurate, relevant and useful. Episodes are carefully structured, with prepared discussion points that allow guests to speak freely while maintaining a clear and engaging narrative.
In addition to the live format, the project includes short-form video content for social media, helping reach younger audiences and promoting key ideas discussed during the show. The long-term goal is to build an active community of students interested in international education.
A collection of 12 detailed TikTok scenarios covering documents, packing, culture shocks, money, mental health, failures and small habits that shape student life abroad.
Read full documentation15 TikTok concepts with hooks, structure, timing, hashtags and suggested audio, designed to support students from Romania who study or plan to study abroad.
Read TikTok conceptsA one-week cross-platform communication plan that combines TikTok, Instagram Reels and Stories to increase visibility, engagement and community around student life abroad.
Read communication planA structured analytics report covering reach, engagement, top-performing content and optimization suggestions for a 7-day TikTok and social media campaign.
Read analytics reportProject - The ABC of Studying Abroad - CampusTV
Task
Screenwriting
Scenario 1: “What documents do you need to study abroad?”
Format: Educational TikTok (60 sec) | Style: voiceover + on-screen text + symbolic images
SCRIPT:
[Hook – 0:00–0:05]
Voiceover:
“Do you want to study in another country? Do you have any idea how many documents you need?… Spoiler: more than you think!”
Image: panicked student with a stack of papers + big text: “Documents for studying abroad”
[Main part – 0:05–0:45]
Voiceover + synced images and text:
“1. Valid passport”
Image: passport + checkmark
“2. Letter of acceptance from the university”
Image: email with subject “Congratulations!”
“3. Proof of funding – scholarship or bank statement”
Image: student holding a card
“4. International health insurance”
Image: insurance card + EU flag
“5. Proof of accommodation (contract, invitation, etc.)”
Image: student receiving a room key
“6. Visa (if required – UK, USA, etc.)”
Image: passport with visa attached
“7. Certified translations of study documents”
Image: certificate + stamp
[Final punchline – 0:45–0:60]
Voiceover:
“Remember: if you’re missing just one document, you might miss the semester!”
On-screen text:
“Save this video and come back to it when you apply. Good luck!”
Background music: motivational + “ding!” effect at the end
Scenario 2: “Checklist before departure”
Format: Educational TikTok (60 sec) | Style: voiceover + on-screen text + animated checklist elements
SCRIPT:
[Hook – 0:00–0:05]
Voiceover:
“One day before you leave to study in another country… have you checked everything?”
Image: student with an open suitcase and panicked expression + big text: “The lifesaving checklist”
[Main part – 0:05–0:45]
Voiceover + animated checklist with “check” effects:
Printed and scanned documents
Passport, acceptance letter, insurance, visa
Flight/train tickets and accommodation reservation
Cash in local currency + card activated for international payments
Basic medication + prescriptions (if needed)
Power adapter + electronics (laptop, charger, power bank)
Clothes suitable for the destination country’s climate
A few Romanian snacks for “homesickness”
[Final punchline – 0:45–0:60]
Voiceover:
“The last thing on the list: call your family and tell them you love them. Then… adventure!”
On-screen text:
“Your checklist is ready. Save it and share it with a friend who’s leaving!”
Background music: slightly emotional, then upbeat
Scenario 3: “How do you pack smart as a student?”
Format: Educational TikTok (max. 60 sec) | Style: fast-paced, voiceover + on-screen text + packing visuals
SCRIPT:
[Hook – 0:00–0:05]
Voiceover:
“That 23 kg suitcase has to replace your home. Let’s make it smart!”
Visual: empty suitcase + on-screen text: “Smart packing for students”
[Main part – 0:05–0:45]
Fast voiceover + visuals of folding/packing + visual effects:
Roll your clothes instead of folding them – save space
Vacuum bags for thick clothes – a winter lifesaver
Use shoes as space for socks and cables
Pack in layers – heavy clothes at the bottom, daily wear on top
Mini survival kit: medication, band-aids, needle and thread, chargers
Want to reduce weight? Wear clothes on the plane
[Final punchline – 0:45–0:60]
Voiceover:
“Don’t forget: whatever you forget… you’ll find there. But the comfort of home comes from little things.”
On-screen text:
“Save this packing checklist and send it to your roommate.”
Background music: energetic, uplifting beat
Scenario 4: “How to make friends in a new country”
Format: Educational & relatable TikTok (max. 60 sec)
Style: POV + on-screen text + narrative voiceover
SCRIPT:
[Hook – 0:00–0:05]
Voiceover (calm, empathetic):
“You’re alone in a new city and you don’t know who to greet first?”
Visual: student shyly entering a café / new university
On-screen text: “How to make friends abroad”
[Main part – 0:05–0:45]
Voiceover:
“Say yes to events you’d go to alone – that’s where people like you go.”
“Use local social media – there are international student groups in your city.”
“Ask something simple – ‘Do you know where the library is?’ can start a conversation.”
“Volunteering is the fastest shortcut to real friendships.”
“Don’t wait for someone to approach you. Be the one who starts.”
Visuals: short montage of student at an event, out with others, in a Facebook group, smiling with new classmates
[Final punchline – 0:45–0:60]
Voiceover:
“Everyone else is just as shy as you. The one who breaks the ice wins.”
On-screen text:
“Send this to a classmate who doesn’t know anyone yet.”
Music: soft, optimistic, lo-fi chill or light indie-pop
Scenario 5: “Culture shocks – and how to deal with them”
Format: Educational TikTok + personal storytelling
Length: 60 sec
Style: on-screen text + voiceover + relatable student-life visuals
SCRIPT:
[Hook – 0:00–0:05]
Voiceover:
“Has it ever happened to you to say ‘hello’ and people look at you weirdly?”
Visual: student smiling and greeting, others ignore them
On-screen text: “Culture shocks – and how NOT to panic”
[Main part – 0:05–0:45]
Voiceover:
“In Sweden, it’s normal not to talk on the bus. In Spain, it’s suspicious if you don’t!”
“In Germany, punctuality is religion. In Italy, it’s a recommendation.”
“When people don’t smile back, it doesn’t mean they hate you. The culture is just more reserved.”
“When you feel like you don’t fit in, remember: there’s nothing wrong with you, it’s just new.”
Visuals: student confused in different situations – subway, supermarket, class
Intercut with solutions – smiling, adapting, joking with classmates
[Final punchline – 0:45–0:60]
Voiceover:
“Integration is not about becoming like them, but about learning to be yourself, anywhere.”
On-screen text:
“Have you experienced a culture shock too? Tell us in the comments”
Music: slightly ironic/funny at first, then warm and positive
Scenario 6: “What nobody tells you about living abroad”
Format: Educational TikTok + personal confession
Length: 60 sec
Style: POV + honest voiceover + real student-life visuals
SCRIPT:
[Hook – 0:00–0:05]
Voiceover (calm voice):
“Everyone tells you how beautiful it is to study in another country… But here’s what nobody tells you.”
Visual: student alone in a small room, looking out the window
On-screen text: “Reality abroad – no filter”
[Main part – 0:05–0:45]
Voiceover:
“Sometimes you’ll eat pasta with ketchup three days in a row… because your part-time salary is late.”
“You’ll want to teleport home after a failed test and a call with your parents.”
“You’ll feel like you’re between worlds: not fully Romanian, not fully local.”
“And yes, there are nights when the only conversation you’ll have is with yourself in the mirror.”
Visuals:
Students at the supermarket counting coins
Video call with parents, then collapsing on the bed
Looking at a calendar with notes from home
A small ‘Romania corner’ with jars and a flag
[Final punchline – 0:45–0:60]
Voiceover:
“But through it all, you grow. Braver, more mature. And every morning… you start again.”
On-screen text:
“Student life abroad = hard & beautiful. Tell us what you only learned after leaving.”
Music: cinematic, emotional, building up
Scenario 7: “How to apply for scholarships”
Format: Educational TikTok
Length: 60 sec
Style: Dynamic, with bullet points and clear voiceover
Target: Students looking for financial support to study abroad
SCRIPT:
[Hook – 0:00–0:05]
Voiceover:
“Want to study abroad without taking a loan for life? Here’s how you apply for scholarships!”
Visual: young person opening a laptop with excitement
On-screen text: “How to apply for international scholarships – quick guide”
[Main part – 0:05–0:45]
Voiceover (fast-paced list):
“Step 1: Search for scholarships on university websites – most have a dedicated section.”
“Step 2: Check for government scholarships – like Erasmus+, DAAD, Fulbright.”
“Step 3: Write an honest personal statement – don’t copy, be YOU.”
“Step 4: Collect recommendations from professors who support you, not just sign.”
“Step 5: Apply early – some scholarships close 6 months before courses start!”
Visuals:
Split screen with university websites
Searching “DAAD scholarships” on Google
Student typing seriously
Email opened with “Recommendation Letter”
[Final punchline – 0:45–0:60]
Voiceover:
“Don’t let money decide your future. Be informed. Be prepared. And apply!”
On-screen text:
“Want a full video on how to write the perfect motivation letter? Tell us in the comments!”
Music: rhythmic, motivational
Scenario 8: “How to manage money as a student”
Format: Educational TikTok
Length: 60 sec
Style: Fast-paced, with text and voiceover + real-life examples
Target: Romanian students abroad who feel financial pressure
SCRIPT:
[Hook – 0:00–0:05]
Voiceover:
“Does your money never last until the end of the month? Here’s how to survive as a student!”
Visual: student looking at an empty wallet
On-screen text: “How to manage money as a student – real tips”
[Main part – 0:05–0:45]
Voiceover (calm but practical energy):
“Use budgeting apps like Splitwise or Revolut. You’ll see exactly where your money goes.”
“Shop discounts. Big supermarkets have fixed times when they reduce prices by 30–50%.”
“Learn to cook 3–4 basic meals. Eating out will destroy your budget!”
“Transport? Get a student pass or ride a bike.”
“Swap clothes or books with other students – it’s not embarrassing, it’s smart.”
Visuals:
Budget app screen
Cheap grocery cart
Student cooking pasta in a dorm
Bicycle in front of a university
Students exchanging books
[Final punchline – 0:45–0:60]
Voiceover:
“Student life isn’t luxury, but you can learn to manage your money like a pro.”
On-screen text:
“Save this video and send it to the friend who spends everything in 3 days!”
Music: chill & lo-fi vibe
Scenario 9: “Finding a part-time job”
Format: Educational TikTok
Length: 60 sec
Style: Voiceover + on-screen text + student-life visuals
Audience: Romanian students abroad looking for extra income
SCRIPT:
[Hook – 0:00–0:05]
Voiceover:
“Do you need money for rent but don’t know what job to get? Here’s what you can do as a student!”
On-screen text: “Part-time jobs for students abroad”
Visual: student at a laptop looking worried, then smiling when they receive a job email
[Main part – 0:05–0:45]
Voiceover:
“Check local student job websites – for example: Indeed, LinkedIn, JobStudent.”
“Look for on-campus jobs – library, reception, cafeteria.”
“Freelancing? If you can write, edit, or design – you can work remotely.”
“Restaurants and cafés often hire students – but watch your schedule!”
“Ask other Romanian students for recommendations – informal networks help a lot.”
Visuals:
Scrolling on LinkedIn / job sites
University library
Freelancer working from a couch
Student working in a coffee shop
Group of students talking and laughing
[Final punchline – 0:45–0:60]
Voiceover:
“Even if you work part-time, remember: school comes first. But extra money really helps.”
On-screen text:
“Do you have a cool student job? Tell us in the comments!”
Music: energetic, positive vibe
Scenario 10: “Failures I had in my first semester”
Format: Authentic TikTok storytelling
Length: 60 sec
Style: Direct confession (selfie camera) + on-screen text
Audience: Romanian students just starting abroad
SCRIPT:
[Hook – 0:00–0:05]
Voiceover / direct to camera:
“I thought it was going to be easy. The truth? I crashed three times in my first semester.”
On-screen text: “First semester – 3 real mistakes I made”
Visual: close-up of student, honest, tired but smiling, warm tone
[Main part – 0:05–0:45]
Direct to camera:
“I said yes to everything – classes, volunteering, events. Burnout hit after 3 weeks.”
“I completely ignored my budget. In the first month, I spent everything on useless stuff.”
“I didn’t ask for help when I needed it. I cried alone in the library instead of talking to someone.”
Visuals:
Timelapse with a full planner
Empty wallet and banking app showing 0.00
Symbolic image: student alone in the library
Transition to: student now – more relaxed, smiling, with friends around
[Final punchline – 0:45–0:60]
To camera:
“We all mess up. But every failure taught me something. And now I’m telling you: ask for help. Don’t isolate yourself.”
On-screen text:
“What was your first failure at university? Let’s normalize honest conversations.”
Music: soft + inspiring, uplifting ending
Scenario 11: “What I regret not doing from the start”
Format: Personal reflection TikTok
Length: 60 sec
Style: Calm, sincere, “advice from an older student”
Audience: Romanian students who are about to leave or are in their first semester
SCRIPT:
[Hook – 0:00–0:05]
Direct to camera:
“If I could turn back time… I would do THIS from day one.”
On-screen text: “First semester regrets – what I would do differently”
Visual: student looking out the window, melancholic atmosphere
[Main part – 0:05–0:45]
Direct to camera:
“I was too shy to talk to classmates. Now I realize everyone else was just as lost.”
“I didn’t go to any free workshops. Even though I would have learned really useful things.”
“I only hung out with other Romanians. It’s not bad, but I missed the chance to practice the language and meet new cultures.”
Visuals:
Collage with classmates standing apart
Posters for missed events
Mixed student groups socializing, symbol of “what could have been”
[Final punchline – 0:45–0:60]
To camera:
“Take that small step. Sign up. Ask questions. Smile. You’ll thank yourself later.”
On-screen text:
“What would you do differently if you could start again?”
Music: warm, nostalgic, slightly optimistic at the end
Scenario 12: “Small things that help a lot”
Format: “Practical list” TikTok
Length: 45–60 sec
Style: Dynamic, motivational, with on-screen text and voiceover
Audience: Romanian students recently abroad
SCRIPT:
[Hook – 0:00–0:05]
Voiceover:
“Never underestimate the SMALL habits – they can save your day.”
On-screen text: “5 small things that make a huge difference as a student abroad”
Visual: student making the bed and smiling while grabbing their backpack
[Main part – 0:05–0:45]
Voiceover over dynamic visuals:
“Make your bed every morning – it gives you a sense of control.”
“Write down your expenses. You’ll feel calmer.”
“Go for a 10-minute walk, even in the rain.”
“Stay in touch with family – even a short message helps.”
“Give yourself time to do NOTHING. It’s okay.”
Visuals:
Student with planner / budgeting app
Umbrella + headphones on the street
Voice message to parents
Relaxing in bed
[Final punchline – 0:45–0:60]
Voiceover:
“It’s not about perfection. It’s about balance. A little today, a little tomorrow – and you’ll be okay.”
On-screen text:
“What’s your small but powerful habit?”
Music: calm, warm, gentle rhythm
Project - The ABC of Studying Abroad - CampusTV
Task
TikTok Videos
TikTok #1 – Educational
Title: “3 documents you need in order to study abroad”
Goal: to quickly inform Romanian students which documents are mandatory
Format: vertical video, 45–50 seconds
Style: dynamic, text on screen + voice-over
Structure
0:00–0:03 – Hook (attention-grabber)
Text on screen: “Are you going to university in another country?”
VO: “Are you going to university in another country? Don’t forget these 3 vital documents!”
Visual: student with luggage, looks rushed and panicked
0:04–0:30 – Useful information (list)
Visual: animated background or student explaining + documents popping up on screen
VO:
“Birth certificate – translated and legalized.”
“High school diploma (bac) – with apostille and, sometimes, translation.”
“Proof of admission – the official letter from the university.”
Text on screen:
– Birth certificate (RO+EN)
– High school diploma (Apostille from Prefecture)
– Admission confirmed
0:30–0:40 – Extra tips
VO: “Tip: make digital scans and keep them in Google Drive!”
Visual: phone screen with Google Drive open
Text on screen: “Backups save everything!”
0:41–0:50 – Final punchline + call to action
VO: “Prepare everything in advance and… have a safe trip toward your dream!”
Text on screen: “Ready to go? Write ‘GATA’ in the comments!”
Hashtags:
#StudentInStrainatate #ActeStudii #EducatieInternationala #GCRS #ViataDeStudent
Suggested TikTok audio:
“Paris” – The Chainsmokers (slow instrumental background version)
TikTok #2 – Educational
Title: “Pre-departure checklist: 5 things you must NOT forget”
Goal: to quickly provide a list of essential things before leaving for studies
Format: vertical, 60 seconds
Style: voiceover + text on video, energetic, dynamic tone
Structure
0:00–0:04 – Hook
VO: “Have you thought of everything before you leave?”
Text on screen: “The lifesaving checklist before you board the plane”
Visual: student looking confused at a pile of luggage
0:05–0:45 – Dynamic list (with icons & effects)
Visual: close-ups of the items + emojis/text + quick cuts
VO:
“Passport and travel tickets (both printed and digital).”
“Medical kit and prescriptions if you take medication.”
“All documents in two copies plus a USB stick backup.”
“Cash, cards, and proof for rent/scholarship.”
“One ‘interview’ outfit – you never know when you’ll need it!”
Text on screen:
– Passport & boarding pass
– Medical kit
– Documents + USB
– Cards + cash
– Smart outfit
0:46–0:55 – Final tip
VO: “Pro tip: put all of this in a backpack, not in your checked luggage!”
Text on screen: “Checked luggage can get lost. Documents must not.”
Visual: student at the airport, gives an OK sign to the camera
0:56–1:00 – Outro & call to action
VO: “Checked everything off? Write in the comments what you would add!”
Text on screen: “What did you forget when you left?”
Hashtags:
#ChecklistStudent #ViataDeStudent #StudiiExtern #GCRS #StudentTravelTips
Suggested TikTok audio:
“Good Day” – Nappy Roots (upbeat instrumental remix)
TikTok #3 – Educational
Title: “How to pack smart as a student – 5 lifesaving tricks”
Goal: practical tips for efficient packing
Format: vertical, max. 60 seconds
Style: voiceover + text on video, “let me show you something nobody told you” vibe
Structure
0:00–0:04 – Hook
VO: “Do you want everything to fit into a single suitcase?”
Text on screen: “Smart packing for students”
Visual: student sitting on a suitcase trying to close it
0:05–0:45 – Tricks (with text)
VO:
“Roll your clothes, don’t fold them – you save space.”
“Make a ‘sandwich’ with T-shirts between trousers to protect them.”
“Use the space inside shoes – for socks and chargers.”
“Take versatile clothes – not unique outfits for each day.”
“Use vacuum bags (or ziplock) for thick clothes.”
Text on screen:
– Roll, don’t fold
– ‘Sandwich’ trick
– Shoes = secret storage
– Multifunctional clothes
– Vacuum bags
Visual: quick demonstrations, stop-motion with the suitcase “organizing itself”
0:46–0:55 – Final tip
VO: “Don’t pack things ‘just in case’. Take only what you know you will use!”
Text on screen: “Your suitcase = limited space, not your wardrobe from home!”
0:56–1:00 – Outro & call to action
VO: “What would you leave at home if you packed again?”
Text on screen: “Leave a comment and inspire others!”
Hashtags:
#BagajStudent #TipsAndTricks #SmartPacking #GCRS #StudiiExtern
Suggested TikTok audio:
“Whistle” – upbeat instrumental edit (popular for DIY/packing hacks)
TikTok #4 – Humorous / POV
Title: “POV: You are a Romanian student and you ride a bike in the Netherlands for the first time”
Goal: relatable humor for Romanian students newly arrived in the Netherlands
Format: vertical, 30–45 seconds
Style: no voiceover, only text on screen + exaggerated facial expressions
Suggested viral sound: “Mission Impossible Theme” (funny edit)
Structure
0:00–0:05 – Intro hook
Text: “POV: You just arrived in the Netherlands and rent your first bike”
Visual: excited student getting on a bike
0:06–0:20 – Comic situation
Text (sequential, on screen):
– “Hmm, brakes are reversed… okay.”
– “Why is everyone riding so fast?!”
– “Was that a roundabout on the bike lane?”
– “How strong is this wind?!”
Visual: short shots of the student wobbling, almost falling, being overtaken by seniors on bikes, waving around chaotically
0:21–0:30 – Final punchline
Text: “Conclusion: You don’t ride the bike. The bike rides you.”
Visual: student gets off the bike and walks, resigned
0:31–0:35 – Outro & CTA
Text: “Did this happen to you too? Leave a comment.”
Visual: emoji-style reactions via facial expression + dramatic zoom on face
Hashtags:
#POVStudent #BicicletaOlanda #StudentRoman #GCRS #PrimulAnAfară
Suggested audio:
“Mission Impossible Theme (funny remix)” or any viral sound with chaotic vibe
TikTok #5 – Humorous / POV
Title: “POV: You are trying to understand the energy bill abroad”
Goal: irony and humor based on the realities of students living abroad
Format: vertical, 30–45 seconds
Style: facial expressions + text on screen, no voiceover
Suggested viral sound: “The Office Theme” (absurd remix)
Structure
0:00–0:05 – Intro hook
Text: “POV: You opened your first energy bill abroad”
Visual: happy student opens a letter/email – then freezes
0:06–0:20 – Exaggerated reaction
Text (sequential):
– “This is a mistake, right?”
– “What does ‘voorschotbedrag’ mean?”
– “Is this in kWh or in euros?”
Visual: student frantically searching on Google, calling a friend, doing calculations with a ruler on paper…
0:21–0:30 – Final punchline
Text: “Spoiler: You still don’t understand after 3 hours”
Visual: student sitting in the dark with a blanket and a candle, accepting their fate
0:31–0:35 – Outro & CTA
Text: “Been there? Tag a friend who suffers the same.”
Visual: dramatic close-up + “crying” reaction
Hashtags:
#FacturiStrainatate #StudentRoman #ViataReala #GCRS #UmorStudentesc
Suggested audio:
“The Office Theme (chaotic remix)” or another absurd background track
TikTok #6 – Educational
Title: “3 essential things to do in the first week after you move”
Goal: informative, useful for Romanian students who moved abroad to study
Format: vertical, 45–60 seconds
Style: voiceover + text on video
Suggested sound: lo-fi or chill study beat
Structure
0:00–0:05 – Visual hook + title
Visual: student in front of the building with two suitcases, looking around
Text: “Just moved in? Here are 3 things you must do NOW”
0:06–0:20 – Point 1
Text: “1. Register at the town hall / municipality”
VO: “Most countries require you to officially register as a resident. Look up the form online or go directly to the office.”
Visual: student filling in an online form or at a counter
0:21–0:35 – Point 2
Text: “2. Get a local SIM and bank account”
VO: “Check which plans offer student discounts. Having a local IBAN is vital for payments.”
Visual: student in a phone shop + shot of a bank card
0:36–0:50 – Point 3
Text: “3. Join Romanian student communities”
VO: “On Facebook or Discord you’ll find groups where people discuss housing, events, jobs, etc.”
Visual: phone screen with groups + student at a social event
0:51–0:60 – Outro & CTA
Text: “Done all these? Tell us in the comments where you ended up.”
Visual: student writes in a notebook “I'm ready!” and smiles
Hashtags:
#StudentInStrainatate #SfaturiDeStart #GCRS #ViataDeStudent #RomanAfara
Suggested audio:
Lo-fi chill instrumental or a popular “Morning Routine” type beat on TikTok
TikTok #7 – Educational
Title: “How to find a part-time job as a student abroad”
Goal: informative, useful for Romanian students who are looking for sources of income
Format: vertical, 45–60 sec
Style: voiceover + text on screen
Suggested sound: upbeat chill / instrumental with moderate tempo
Structure
0:00–0:05 – Hook
Visual: student looking at an empty wallet
Text: “You moved abroad and you need money?”
VO: “Here’s how to find a part-time job quickly.”
0:06–0:20 – Step 1: Create a local CV
Text: “1. Create a CV adapted to the country”
VO: “Each country has its own format. In the Netherlands, the CV is clear and direct. In Germany, the photo also matters.”
Visual: student editing a CV on a laptop
0:21–0:35 – Step 2: Search in the right places
Text: “2. Where to look for jobs?”
VO: “Use websites like Indeed, studentjob.eu, but also local Facebook groups.”
Visual: scrolling through websites + groups like ‘Jobs for students in [city]’
0:36–0:50 – Step 3: Be realistic about your time
Text: “3. Don’t take any job – you also need time for university!”
VO: “Choose a flexible job – bar, delivery, babysitting or a paid internship.”
Visual: student delivering food, then studying/reading lecture notes
0:51–0:60 – Outro & CTA
Text: “What job did you have during university?”
Visual: student smiling, pointing at the phone camera
VO: “Write your experience in the comments or ask us anything about working abroad.”
Hashtags:
#JobStudent #ViataDeStudent #RomanInStrainatate #GCRS #BaniInFacultate
Suggested audio:
“Daylight” instrumental – calm and motivational TikTok track
TikTok #8 – Inspirational
Title: “My life at 20, alone in a foreign country”
Goal: motivation + emotional identification with other students
Format: vertical, 60 sec
Style: honest storytelling + emotional background music
Suggested sound: piano chill, “soft motivation” TikTok style
Structure
0:00–0:06 – Emotional hook
Visual: view from a window, student alone
Text: “Nobody prepared me for how hard it is to be far from home…”
VO: “I was 20. One suitcase. And zero friends.”
0:07–0:25 – The story
Text: “First months = total chaos”
VO:
“I spoke with an accent. I didn’t get the jokes. The food tasted different.
But I started to build a routine.
To go to classes.
To smile at people in the café.
To look for roommates and life companions.”
Visual: shots of going to university, cooking alone, walking around
0:26–0:45 – The change
Text: “Everything changed on a random day”
VO:
“One day someone invited me for a coffee.
And from there, everything started to make sense.
I made friends. I was accepted.
It’s not easy, but it’s worth it.”
Visual: images with friends laughing, selfies, lectures
0:46–0:60 – Ending + CTA
Text: “It’s OK to be scared. What matters is that you keep going.”
Visual: student looking into the camera, smiling sincerely
VO:
“If you’re at the beginning and you feel like you’re falling apart, know that you’re not alone.
Tell us in the comments: how was the beginning for you?”
Hashtags:
#ViataDeStudent #StudiiInStrainatate #SingurLaFacultate #GCRSStories #MotivatieRealista
Suggested audio:
“Weightless” piano background (soft story TikTok trend)
TikTok #9 – Inspirational
Title: “How I got the scholarship that changed my life”
Goal: motivation + information + encouragement
Format: vertical, max 60 sec
Style: calm, sincere storytelling, with text on video + voiceover
Suggested sound: “dreamy hope” instrumental (viral motivational TikTok background)
Structure
0:00–0:06 – Hook
Visual: student opening an email on a laptop
Text on screen: “I applied with no hope… and got the answer.”
VO: “I was sure I had no chance. But I applied anyway.”
0:07–0:25 – The application story
Text: “I read guides, asked in groups, applied…”
VO:
“I spent three nights putting the file together.
I rewrote my motivation letter four times.
I asked a professor to sign a recommendation.
And I sent it. Then I forgot about it.”
Visual: shots of student at laptop, tired, sending emails
0:26–0:45 – The answer
Text: “Then… I got the email.”
VO:
“I’ll never forget that day. I got the scholarship.
And suddenly everything became possible: rent, food, courses…
Without worrying about money, I could focus on what matters.”
Visual: happy student, calling parents, going to classes with a smile
0:46–0:60 – Final message + CTA
Text: “Apply. Even if you’re scared. It’s worth it.”
VO:
“You might think you have no chance. I thought the same.
But I tried.
And today I’m here. When will you start?”
Visual: final image of a student looking out the window, peaceful
Hashtags:
#BursaStudent #ViataInStrainatate #StudentRoman #GCRSStories #CurajulDeASpera
Suggested audio:
“Cloud Nine” (dreamy, uplifting instrumental background)
TikTok #10 – Inspirational
Title: “Life after failure: what I learned from a failed semester”
Goal: honesty + empathy + encouragement
Format: vertical, 45–60 sec
Style: authentic storytelling, calm shots, text on video + voiceover
Suggested sound: slow emotional piano beat (reflective TikTok audio)
Structure
0:00–0:06 – Hook
Visual: student sitting alone in a room, looking at a sheet with grades
Text on screen: “I failed 3 subjects. And I was ready to quit.”
VO: “I failed the exams. I felt like there was no point anymore.”
0:07–0:25 – Personal story
Text: “Isolation. Pressure. Homesickness. Burnout.”
VO:
“I was in a new country. Far from family.
The pressure was huge. I felt alone.
I was losing my motivation and had no one to talk to.”
Visual: student in the library, scrolling on the phone, trying to study
0:26–0:40 – Rebirth
Text: “But failure wasn’t the end. It was the beginning.”
VO:
“After that semester, I asked for help.
I talked to other students. To a counselor.
I understood that I wasn’t alone.”
Visual: student at a group meeting / call with parents / reading something motivational
0:41–0:60 – Empowering message
Text: “Don’t give up. One semester doesn’t define who you are.”
VO:
“I learned more from one failure than from all my courses.
If you’re going through this now… you’re not weak.
You’re human. And it’s OK to ask for help.”
Visual: student going back to classes, slight smile, morning light
Hashtags:
#StudentLife #EsecSiReusita #CurajulDeAContinua #GCRSVoices #StudentiInAfara
Suggested audio:
“Hopeful piano loop” – calm and uplifting emotional instrumental
TikTok #11 – Inspirational
Title: “Why I chose to study in another country”
Goal: motivational + identification + encouragement for other students
Format: vertical, 60 sec
Style: calm, personal, text on video + voiceover
Suggested sound: cinematic motivational instrumental (for example: “Epic Inspiration”)
Structure
0:00–0:06 – Hook
Visual: student with trolley in a train station/airport
Text on screen: “Why I left Romania at 19”
VO: “Everyone kept asking me: ‘Do you really want to start from zero?’”
0:07–0:25 – Motivation
Text: “I wanted to see more. To grow. To make mistakes.”
VO:
“I didn’t leave because I didn’t like Romania.
I left because I wanted a challenge.
To manage on my own. To learn who I am when I have no one around.”
Visual: shots of student walking down a new street, entering a dorm
0:26–0:40 – First months
Text: “It wasn’t easy. Homesickness hit me from day one.”
VO:
“First months? Cold food, few friends, unfamiliar language.
But every day I became braver.
I started to see opportunity in the unknown.”
Visual: student cooking, then talking to a new classmate
0:41–0:60 – Final message
Text: “Sometimes you have to leave to find yourself.”
VO:
“Today I know it was the best decision.
And if you’re thinking about leaving – do it for yourself.
It’s not easy. But it’s real. And it’s worth it.”
Visual: student smiling in the university library, video call with family
Hashtags:
#StudentInStrainatate #Motivatie #ViataReala #GCRS #RomaniPesteHotare
Suggested audio:
“Inspirational Journey” – calm build-up instrumental, slightly cinematic
TikTok #12 – Inspirational
Title: “Letter to myself, the one who was leaving to study abroad”
Goal: introspection + encouragement + emotional identification
Format: vertical, 60 sec
Style: warm voiceover, text on screen, background with personal moments
Suggested sound: soft piano + ambient (e.g. “Letters to Myself” – piano edit)
Structure
0:00–0:08 – Emotional hook
Visual: student in bed, looking at the ceiling
Text on screen: “If I could talk to myself, the one who was leaving home…”
VO: “Hey… I know your hands are shaking right now. But you are more ready than you think.”
0:09–0:30 – The heart of the message
Visual: personal sequences – packing, airplane, views from the new city
Text: “You will miss home. You will cry. You will want to give up.”
VO:
“There will be days when everything feels like too much.
You will have nights when only your mother’s voice keeps you together.
But you will learn. About yourself. About the world.
You will become YOU – without even noticing.”
0:31–0:50 – Rebirth
Visual: student smiling, discovering the city, together with new friends
Text: “You will thank yourself later for having the courage.”
VO:
“You will laugh in another language. You will love people from other corners of the world.
And you will look back knowing you made the hardest step:
You chose to begin.”
0:51–1:00 – Ending
Visual: looking in the mirror, slight smile
Final text: “Signed, you – after one year away.”
VO: “And yes – I am proud of you.”
Hashtags:
#LetterToMyself #StudentAbroad #RealLife #RomaniansAbroad #GCRS
Suggested audio:
“Calm Before the Flight” – soft piano + ambient background (no lyrics)
TikTok #13 – Trend Remix
Title: “POV: When you say you are a Romanian student abroad and everyone asks you for favors”
Goal: humor + relatability + reach
Suggested viral sound: “Mission Impossible Theme” (slow edit / TikTok remix)
Structure
0:00–0:05 – Setup / Hook
Visual: student opens their phone / opens WhatsApp
Text on screen: “POV: You are a Romanian student abroad and…”
No voice, just “Mission Impossible” music + slightly panicked expression
0:06–0:15 – Fast sequences
Visual:
Message 1: “Hey, can you buy me a perfume there and bring it back to the country?”
Message 2: “Hey, isn’t the iPhone cheaper where you are?”
Message 3: “Please talk to someone at that university to recommend me.”
Message 4: “Can you fill in my Erasmus paperwork for me?”
0:16–0:25 – Comic reaction
Visual: student stares into space, pretends to type, then closes the laptop and walks away dramatically
Text: “I just wanted to get a degree, not become a travel agency.”
Optional funny line (dubbed): “I might even breathe if one more person asks me for something.”
0:26–0:30 – Outro + CTA
Visual: student laughing with friends
Final text: “Did you see yourself in this? Tag your friends.”
Hashtags:
#RomanianStudent #MissionImpossible #TrendRemix #LifeAbroad #GCRS
Suggested viral audio:
Mission Impossible Remix – TikTok slow suspense edition
TikTok #14 – Trend Remix
Title: “When you thought abroad you would have a movie life… and you end up with 3 part-time jobs”
Goal: humor + student realism + reach
Suggested viral sound: “This Barbie is everything… He’s just Ken” remix (or any audio with strong contrast between “dream” and “reality”)
Structure
0:00–0:06 – Hook / illusion
Visual: student packing the suitcase, text on screen:
“When I left abroad thinking I would live like in the movies…”
Background: elegant/fantasy trendy audio
Images: pink filters, sunglasses, slow motion, fancy suitcase
0:07–0:18 – Reality
Visual: sudden switch to:
– washing dishes (café)
– handing out flyers on the street
– cleaning in a hostel
Text: “Then reality hit me with 3 part-time jobs and 4 exams a week.”
Background: comic or dramatic audio in contrast with the beginning
0:19–0:28 – Reaction and messages
Visual: tired student, but laughing with friends
Text: “But I wouldn’t go back for anything in the world.”
0:29–0:30 – CTA
Visual: close-up of student smiling
Text: “What did you dream of VS what did you live? Write in the comments.”
Hashtags:
#StudentAbroad #RealLife #RomaniansInDiaspora #GCRS #POVStudent
Viral audio:
“This Barbie is everything…” or any trending sound with a switch between fantasy and reality
TikTok #15 – Inspirational Clip
Title: “What I would tell myself from one year ago”
Goal: emotion, motivation, authentic connection with students
Suggested sound: “Hope” – inspirational, slow piano or soft motivational voices in the background
Structure
0:00–0:06 – Hook / personal address
Visual: student looking at an old picture or video of themselves in Romania
Text on screen: “If I could talk to myself from one year ago…”
Background: slow piano or ambient motivational music
0:07–0:20 – Motivational monologue
Visual: shots in the dorm room, on the streets of the city, at night, or in a library
Voiceover:
“It will be hard. You will cry. You will ask yourself why you left.
But you will grow. You will learn who you are.
You will discover the strength inside you.”
Alternative: synchronized text on screen
0:21–0:28 – Emotional build-up + ending
Visual: student smiling at the camera, watching the sunset or on a video call with family
Text: “Don’t give up. It’s hard, but you are on your own path.”
Music builds slightly towards the end
0:29–0:30 – Human CTA
Visual: close-up smile
Text: “Send this video to someone who needs to hear this.”
Hashtags:
#Motivation #RomanianStudent #LifeAbroad #GCRS #YouCanDoIt #RomaniansInDiaspora
Recommended viral audio:
Search: “hope piano tiktok” or “motivational background music tiktok” – something emotional, simple, without lyrics or with soft voices
Project - The ABC of Studying Abroad - CampusTV
Task
Communication
Communication Plan: “#ABCofStudentLife – 7 days of tips for student life abroad”
Campaign Objective
Increase the visibility of GCRS among Romanian students who are studying or planning to study abroad, through a series of daily educational, relatable, and useful posts.
Secondary objective: attract new followers, increase engagement, and position GCRS as a trusted source.
Target Audience
● Romanian students in the diaspora (18–26 years old)
● High school students who want to apply for studies abroad
● Parents and teachers interested in young people’s experiences abroad
Key Messages
● “Studying abroad means challenges, but also opportunities.”
● “GCRS offers you support, real advice, and a community.”
● “We learn from each other. You could be the next to inspire.”
Posting Schedule (7 consecutive days)
Day – Platform – Type of post – Topic – Format
1 – Instagram Story + TikTok – Campaign intro “What is #ABCofStudentLife?” – Vertical video (30s), text + voiceover
2 – TikTok – Money – “How do you divide your money as a student?” – POV + educational tip
3 – Instagram Reel – Social – “How do you make friends in a new country?” – Storytelling reel
4 – TikTok – Academics – “Top 3 mistakes at the beginning of university” – Fast educational video
5 – Instagram Story – Interactive – Quiz: “How ready are you for student life?” – Poll + quiz
6 – TikTok – Mental Health – “How do you deal with loneliness?” – Emotional clip with text
7 – Reel + TikTok – Recap + Call to Action – “What did you learn from #ABCofStudentLife?” – Montage + invitation to participate
Daily Themes + Proposed Format
Day 1: Introduction
– Format: teaser video (30 seconds), with large text and inspirational music
– Goal: curiosity + announcement of “7 days, 7 student life lessons”
Day 2: Budget
– Format: TikTok with voiceover
– Topic: How you organize your monthly budget. Real expense examples.
Day 3: Friends
– Format: Reel with personal story + subtitles
– Topic: How to create new relationships when you are far from home
Day 4: Academic mistakes
– Format: TikTok with text on screen
– Topic: Missed deadlines, wrong courses, lack of information
Day 5: Interactive quiz
– Format: Instagram Story with quiz-style questions
– Topic: What do you know about real student life?
Day 6: Mental health
– Format: emotional TikTok with text + slow music
– Topic: Fighting isolation, anxiety, lack of support
Day 7: Recap + CTA
– Format: “Best of” video
– Topic: “What did you learn?” + “Tag a friend who needs this”
Expected Result
● At least 7 multimedia posts delivered
● Format justifiable for DUO: work involving creation of relevant digital content for students
● Possibility to reuse materials in other campaigns
Project - The ABC of Studying Abroad - CampusTV
Task
Analytics
Analysis Report – TikTok Campaign:
“#ABCofStudentLife – 7 Days of Tips for Student Life Abroad”
Analysis period:
01.07.2025 – 07.07.2025
Simulated account: @GCRS.official
Overall performance (Reach & Engagement)
Day | Post topic | Views | Likes | Comments | Shares
1 | Campaign intro – “What is #ABCofStudentLife?” | 3,200 | 180 | 21 | 11
2 | “How do you divide your money as a student?” | 5,800 | 340 | 38 | 27
3 | “How to make friends abroad” | 7,100 | 510 | 62 | 31
4 | “Academic mistakes” | 6,400 | 390 | 44 | 22
5 | Interactive quiz (IG Story) | 2,700* | – | – | –
6 | “How do you deal with loneliness” | 8,900 | 720 | 87 | 49
7 | Recap & CTA | 4,100 | 230 | 25 | 15
*Note: Day 5 was only on Instagram Story – data does not apply to TikTok.
What performed best?
Top 3 videos by engagement:
Day 6 – Mental Health (emotional, on-screen text + slow music)
→ Strong engagement: 720 likes, 87 comments
Day 3 – Social life in the diaspora (personal story + subtitles)
→ The audience resonated with real experiences
Day 2 – Money & budgeting (POV + voiceover)
→ The topic is extremely practical and common
Weaker content / lessons learned
● Day 1 (Intro): Many did not understand the campaign’s purpose → the intro needs a clearer hook.
● Day 7 (Recap): Lower engagement. A general recap only works if it is emotional or includes testimonials.
● IG Story (Day 5): Good for testing, but there was no TikTok content that day → posting should be consistent daily.
Optimization suggestions
Ideal posting time: between 18:30–21:00 (highest engagement)
Effective length: 0:38–0:52 seconds
Best hooks:
● “Nobody tells you this...”
● “I was ashamed to admit it, but...”
● “If you are a Romanian student abroad, you need to know this:”
High-impact hashtags:
● #studentabroad
● #romaniansabroad
● #dormlife
● #GCRS
● #forstudents
Conclusions
Emotional and personal videos generate the highest engagement.
Posts with practical advice (e.g. money, mistakes to avoid) have strong reach.
For future campaigns:
● Add real testimonials (voice or video).
● Start every clip with a clear hook in the first 3 seconds.
● Optimize visual titles (clear and bold on-screen text).
● Do not leave days without TikTok posts (even short content or reusing IG Story material is better than silence).
