1918 is a CampusTV editorial newsletter that delivers an authentic, student-first view of what it means to study abroad. Each edition highlights how Romanian students experience learning, work, daily life, and personal growth in foreign countries — and what these experiences reveal about education in a global world.
The newsletter is built around a simple editorial promise: bring real perspectives, not abstract theories. We explore what students learn in different academic systems, how they navigate cultural differences, what challenges they face, and what opportunities open when they step outside familiar structures. The tone is human, informative, and grounded in lived experience.
Beyond storytelling, 1918 asks a deeper question: what can Romania learn from its students abroad? By curating well-documented articles and pairing them with strong visual materials, the project aims to stimulate reflection and dialogue about how international experience can be integrated into the Romanian educational mindset — through ideas, methods, and practical examples.
The project also targets sustainable growth and community building. A key monthly goal is to attract at least 50 unique subscribers, while encouraging thoughtful debate among readers — not just passive consumption. Each edition is designed to be readable, shareable, and discussion-ready.
One complete campaign email built to distribute the newsletter, attract new subscribers, and keep existing readers engaged through clear positioning, strong subject lines, and a consistent editorial voice.
Read campaign & deliverable detailsTwo visual deliverables: a primary editorial illustration that anchors the edition’s theme, plus a curated set of authentic student-life photos abroad that add credibility, context, and emotional resonance.
Read visuals brief & usage notesCampaign objective
This deliverable supports the distribution and growth of Project 1918 by presenting the newsletter as a credible, reflective editorial product. The campaign is written to: (1) attract new subscribers, (2) re-engage existing readers, and (3) frame each edition as a conversation starter about education, mobility, and what Romanian students learn abroad.
Audience & editorial positioning
Subject line options
Main campaign email (full text)
Hello,
We invite you to read the latest edition of Project 1918, a CampusTV editorial newsletter dedicated to the voices and perspectives of Romanian students studying abroad.
In each edition, students describe what education looks like in other countries — from the way courses are structured and assessed, to the cultural expectations that shape everyday academic life. These are not abstract opinions, but reflections grounded in real systems, real routines, and real decisions students must navigate while living far from home.
Project 1918 is built around one simple idea: when Romanian students learn abroad, they also gain perspective on how learning can be organized, supported, and valued. That perspective matters. It can inform how we discuss education inside Romania — not through slogans, but through concrete comparisons: what works, what doesn’t, what feels fair, what builds confidence, and what creates long-term opportunities.
The newsletter is also a space for dialogue. We publish stories that include challenges as well as successes — adaptation, loneliness, bureaucracy, academic pressure, cultural differences — because these details are the real substance of student mobility. They help readers understand the full picture, and they make the conversation more honest and more useful.
If you care about international education, student experience, or thoughtful discussion about learning in a global context, we invite you to subscribe and become part of the Project 1918 community.
Thank you for being part of a community that values education, perspective, and dialogue.
Best regards,
CampusTV Editorial Team
Project 1918
Purpose of the visual deliverables
Project 1918 relies on visual storytelling to make reflective journalism easier to read, more memorable, and more emotionally resonant. These deliverables strengthen the newsletter’s identity and help readers “see” the reality behind the text — academic spaces, daily routines, cultural environments, and the human tone of student life abroad.
Visual Asset 1/2 — Newsletter Editorial Illustration
Creation and integration of a primary illustration that anchors the edition’s theme: Romanian students navigating foreign academic environments while carrying their questions, values, and identity across borders. The illustration is designed to work as a hero visual at the top of the newsletter and as a reusable identity element across social media.
Design direction (illustration)
Visual Asset 2/2 — Student Experience Photography
Selection and integration of photographic material representing authentic student life abroad. The objective is realism: study environments, commuting, libraries, campus buildings, small daily moments, and cultural context that makes the stories credible. Photos should support both the reflective tone of the articles and the practical “this is what it looks like” reality of studying abroad.
Photography direction (selection criteria)
Integration & outcome
