Campaign StudyAbroad – Screenwriting portfolio (6 short-form video scripts)

Screenwriting 1/6: “Student Life Abroad: Expectations vs. Reality”

Format: Vertical video TikTok / Instagram Reel
Length: approx. 40 sec
Voice: student, ironic but empathetic
Visual style: large on-screen text, fast cuts, trending background music
Setting: student room + stock-style shots (train, fast food, library)

Script:

Background music: “Corny motivational” at the beginning, then comic cut + bass drop

SCENE 1
On-screen text: “Student life abroad – what you think it is:”
Voice (enthusiastic):
“I’ll live in a cool city, in a minimalist Scandinavian apartment, with warm lights and jasmine tea!”
Visual: Pinterest-style photo with a tidy desk, a happy student writing on a laptop.

SCENE 2
On-screen text: “Reality:”
Voice (changed, bitterly ironic):
“You share the room with an Italian who cooks garlic at 3 a.m., and the heater hasn’t worked since October…”
Visual: small room, mess, clothes on the heater, exhausted expression.

SCENE 3
On-screen text: “What you think you eat:”
Voice (hopeful):
“Healthy bowls, smoothies, vegan brunch with avocado!”
Visual: stock photo of fancy bowls, smoothies.

SCENE 4
On-screen text: “What you actually eat:”
Voice (survival mode):
“Pasta with ketchup. And one bread a day because it was on sale.”
Visual: close-up of a sad plate of cheap pasta.

SCENE 5
On-screen text: “What you think you do on the weekend:”
Voice (dreamy):
“Trips to other countries, international clubs, vibrant social life!”
Visual: stock image of friends laughing at a terrace.

SCENE 6
On-screen text: “What you actually do:”
Voice (tired):
“You wash socks in the sink and pray they don’t call you in for work on the weekend.”
Visual: student with a destroyed face, full sink, task manager open.

FINAL
Big on-screen text:
“We’re not saying it’s not worth it… But don’t forget to lower your expectations after you land.”
Voice (honest):
“It’s beautiful, but it’s hard. And it’s normal not to be like in the movies.”

Educational justification:
The script conveys in an empathetic and humorous way the difference between expectations and reality for students studying abroad. Content written by young people, in short-video format, to increase engagement and normalize difficulties.

Screenwriting 2/6: “3 Mistakes I Made in My First Month Abroad”

Format: Vertical video TikTok / Instagram Reel
Length: approx. 45 sec
Voice: honest, self-ironic student
Visual style: on-screen text, meme inserts / dramatic reactions
Setting: real student room + voice-over over images

Script:

Background music: light tempo, with a hint of irony

INTRO (0–5 sec)
On-screen text:
“3 BIG mistakes I made in my first month abroad”
Voice (self-ironic):
“If you’re planning to study abroad, save this – I’m telling you from experience.”

MISTAKE 1 (5–15 sec)
On-screen text:
I spent all my money in the first week.
Voice:
“Who could resist IKEA, brunch with classmates, and a 6-month gym membership?
Spoiler: not me.”
Visual: student with IKEA bags / panic face at an ATM

MISTAKE 2 (15–25 sec)
On-screen text:
I didn’t ask ANYTHING on the first day of class.
Voice:
“I was afraid of looking stupid, so I stayed… confused. Until today. It’s semester 2.”
Visual: Zoom screen + “lost” expression / background with classmates talking

MISTAKE 3 (25–35 sec)
On-screen text:
I said “YES” to any job, without checking anything.
Voice:
“I thought it would be easy. I ended up packing pizza at 1 a.m. For pity pay.”
Visual: pizza boxes, tired student in uniform, yawning

OUTRO (35–45 sec)
On-screen text:
“Mistakes? Yes. Lessons? Even bigger.”
Voice:
“If you’ve been through something similar, write to me. If not – learn from me.”
CTA:
“Follow for more real student stories.”

Educational justification:
The script reflects in an authentic way the difficulties of the international student adaptation period. The friendly tone and light humor facilitate engagement while offering real lessons in managing time, money, and communication in academic and professional contexts.

Screenwriting 3/6: “What It Means to Live on €5/Day in the Netherlands”

Format: TikTok / Instagram Reel
Length: approx. 60 sec
Voice: calm, honest, with bitter humor
Visual style: vlog-style “a day in my broke life” + text inserts
Setting: student kitchen, cheap store, bicycle

Script:

Background music: lo-fi chill + comic effects

INTRO (0–5 sec)
On-screen text:
“Today I’ll show you how I live on €5/day in the Netherlands”
Voice:
“Spoiler: I don’t starve. But I don’t feel full either.”

MORNING (5–20 sec)
Voice:
“Breakfast: 1 banana, 1 slice of bread. Total cost? €0.60.”
Visual: student chewing ironically, staring at classmates with croissants
On-screen text: “Champion breakfast: broke edition”

COMMUTE (20–30 sec)
Voice:
“Transport? A bike with broken brakes. And free rain.”
Visual: funny image of a student soaked on a bike
On-screen text: “Worth every euro”

LUNCH (30–45 sec)
Voice:
“Pasta, ketchup, and a shred of cheese. Cost: €1.20.”
Visual: close-up of a basic pasta plate + MasterChef-style mime

EVENING (45–55 sec)
Voice:
“Dinner: lentil soup and Netflix (a.k.a. my roommate’s account). €1.40 plus advance likes.”
Visual: student wrapped in a blanket, eating from a pot with a spoon

OUTRO (55–60 sec)
Voice:
“Living on €5/day? Possible. Pleasant? No. Temporary? I hope.”
On-screen text:
“#StudentBudget #SurvivalModeOn #RealLifeAbroad”

Educational justification:
The script provides a realistic and relatable perspective on the financial difficulties of international students. The use of humor combined with concrete details helps raise awareness of real challenges and may inspire creative solutions or solidarity among students.

Screenwriting 4/6: “Myths About Scholarships and Funding”

Format: TikTok / Reels
Length: approx. 45–60 sec
Voice: sarcastic at the beginning, serious toward the end
Visual style: alternating between characters (a naïve student vs. a realistic one), on-screen text
Setting: dorm room + laptop screen

Script:

Background music: ironic uptempo, then serious instrumental

INTRO (0–7 sec)
Naïve Student (smiling widely):
“I heard that if you apply for a scholarship in Europe, the state gives you thousands of euros a month!”
On-screen text: “Myth #1: Scholarships are infinite and easy to get”
Voice-over:
“Spoiler alert: no, it’s not like in ads.”

SCENE 2 – THE APPLICATION (7–20 sec)
Naïve Student:
“I applied for two scholarships! One asked for 15 documents and the other... a language test,
CV, motivation letter...”
Realistic Student (appears with a cold coffee):
“And are you done?”
Naïve:
“I gave up after they asked me to explain my ‘social impact’ in 2,000 characters...”
On-screen text: “Myth #2: You just fill out a form and that’s it!”

SCENE 3 – THE FUNDING (20–35 sec)
Naïve Student (checking bank account):
“They said I’d receive the scholarship in the first month...”
Realistic:
“Yeah. But with a 60-day delay. And only if all your documents are 100% correct.”
On-screen text: “Myth #3: The money comes fast and for sure”

OUTRO (35–60 sec)
Voice-over (serious tone):
“Scholarships exist. But they come with work, patience, and a lot of research. It’s not magic.
It’s a system.”
On-screen text:
“Get informed from official sources
Ask for help when you don’t understand
Ask other students how they succeeded”
Final line (funny):
“And no, there is no ‘I do nothing and get money’ scholarship…”
Hashtags:
#StudyAbroadMyths #StudentTips #Scholarships #FinancialReality

Educational justification:
The script debunks common false beliefs among young people about scholarships and money abroad. Through humor and concrete examples, the video provides useful information in an accessible way.

Screenwriting 5/6: “Checklist – What to Do in the First 72 Hours After You Arrive”

Format: TikTok / Reels
Length: 45–60 sec
Voice: energetic and clear
Visual style: vertical vlog-style filming + dynamic text inserts
Setting: apartment/dorm + street/station + phone/laptop screen

Script:

Background music: motivational up-tempo

INTRO (0–5 sec)
Person in room, excited, with suitcase:
“Just arrived in your new city? Here’s what to do in your FIRST 72 HOURS!”
Big text: “72h checklist for students”

SCENE 1 – DOCUMENTS (5–15 sec)
Voice-over:
“1. Save your passport, ID, and ticket in a digital folder.
2. Check if you need to register at the city hall in the first days.”
Visual: phone video opening a folder called “Important Docs”

SCENE 2 – BASIC SURVIVAL (15–25 sec)
Voice-over:
“3. Find the nearest supermarket and a local SIM card.
4. Get a transport card – many cities offer student discounts!”
Visual: Google Maps + photo of SIM card + transport card

SCENE 3 – SOCIAL NETWORK (25–35 sec)
Voice-over:
“5. Join Facebook/WhatsApp student groups.
6. Send a ‘hello’ in the group – you’re not alone!”
Visual: phone screen with messages: “Hi, I’m new here!”

SCENE 4 – CHECK YOUR ACCOMMODATION (35–45 sec)
Voice-over:
“7. Check that you have everything promised in the rental. Take photos and note what’s missing!”
Visual: filming the room, with subtitles “missing lamp,” “stains on the wall”

OUTRO (45–60 sec)
Person in room, relaxed, with tea/coffee:
“The first days can be chaotic, but with a bit of planning, they become your perfect beginning!”
Final text:
“Save this post
What would you add to the checklist?”
Final line (smiling):
“And yes, frozen food counts as dinner. In the first 72 hours, anything is allowed.”

Educational justification:
The video helps students navigate their first days in a foreign country, covering essential logistical and social aspects in a friendly, practical, and easy-to-follow tone.

Screenwriting 6/6: “Are You Allowed to Work Abroad? What Nobody Tells You”

Format: TikTok / Reels
Length: 45–60 sec
Voice: clear, serious but friendly
Visual style: alternating shots: person explaining + text + symbolic images
Setting: desk, laptop, café

Script:

Background music: calm but alert (documentary-light style)

INTRO (0–5 sec)
Person on camera, directly addressing:
“Do you want to work as a student abroad? Be careful, it’s NOT exactly how it seems.”
Big text: “What NOBODY tells you about working abroad”

SCENE 1 – RULES (5–15 sec)
Voice-over + text:
“In the Netherlands, you are allowed to work as a student, but only with a legal contract.
No contract? You can lose your scholarship or insurance!”
Visual: “YES” and “NO” symbols with documents + DUO icon + red cross

SCENE 2 – COMMON TRAPS (15–30 sec)
Voice-over:
“Many students work illegally out of ignorance.
Or they receive money into their account, but have no written proof.”
Visual: unclear WhatsApp messages: “I’ll pay you at the end,” “No papers, but it’s fine”
Transition to: image of a panicked student + email with “funding suspended”

SCENE 3 – WHAT TO DO RIGHT (30–45 sec)
Voice-over:
“Register every activity legally.
Use official platforms or ask for help from embassies or student organizations.”
Visual: student filling out a form + official websites

OUTRO (45–60 sec)
Person smiling:
“Don’t let money get you into trouble.
It’s OK to work, but do it legally – and smartly.”
Final text:
“Save & share
Did you know all this?”
Final line (with humor):
“Not everything that flies is a good job. Check before you sign. Or… before you don’t sign at all.”

Educational justification:
The video addresses a sensitive and highly relevant topic for international students: the risks of illegal work. The script provides clear information, prevention, and solutions in an accessible format.

Campaign StudyAbroad – TikTok video concepts (7 pieces)

TikTok Video 1/7
Title: “Real student life abroad vs. what you thought it would be”
Type: Selfie video + on-screen text
Format: humor + visual contrast, 45 sec
Justification: Adaptation of an already written script → final TikTok-type product

Concept:
Ironic comparison between expectations and reality for a Romanian student who moved abroad.

Video script:

Intro (0–3 sec)
On-screen text:
“Student life abroad: what you thought vs. what it actually is”
Selfie format, the person winks and smiles ironically.

Section 1 – What you thought (3–15 sec)
Clips with upbeat music + text:
● Going to classes with a smile
● Studying in a stylish café
● Walking around the city + “life is beautiful” stories
● Fancy food on the plate
Text on video: “I’m moving – it’ll be like in the movies!”

Section 2 – Reality (15–35 sec)
Music changes: dramatic/comedic effect
● Failing to wake up at 6:45
● Noodles on repeat
● Trash bag full of empty bottles
● €345 energy bill
● Student searching for WiFi in a McDonald’s
Text on video: “I’m moving. It’s like in the movies. Horror movies.”

Final (35–45 sec)
Person on screen:
“But hey… I still wouldn’t go back home”
Call to action text:
“Did you go through the same shock? Tell your story in the comments”

Justification:
Video created by a student, based on an original script. Authentic humor, relatable, indirectly educational through contrast. Ready for posting on TikTok, Instagram Reels, and YouTube Shorts.

TikTok Video 2/7
Title: “3 MISTAKES from my first month as a student abroad (don’t repeat them!)”
Type: Selfie video + animated text
Format: educational + storytelling + subtle humor, ~55 sec
Justification: Content with informational value and an authentic student style

Concept:
A video where a student tells their experiences directly to the camera, with natural reactions and expressions, edited with text and emojis for dynamism.

Video script:

Intro (0–5 sec)
Voice:
“Okay, if you’re leaving abroad soon, LISTEN TO ME for 30 seconds. Here are 3 mistakes from my first month!”
On-screen text: “3 mistakes to avoid in your first month abroad”

Mistake 1 (5–20 sec)
Voice:
“I took the first apartment I saw online without visiting it. Spoiler: it had MOLD.”
Visual: illustrative clip or generic image with glitch effect
Text on video: “DON’T pay a deposit before seeing the place”

Mistake 2 (20–35 sec)
Voice:
“I said I wouldn’t get a transport pass… and I walked 8 km every day. In the rain.”
Visual: wet person + dramatic effect
Text on video: “10/10 leg pain”

Mistake 3 (35–48 sec)
Voice:
“I spent my entire budget in the first 10 days. I lived on pasta and yogurt.”
Visual: empty fridge + pot on the stove
Text on video: “Plan your spending. Seriously.”

Ending (48–55 sec)
Voice:
“If you relate… you’re not alone. Follow and save this for later!”
CTA text:
“Tag a friend who needs to see this”

Justification:
Educational and relatable video, produced by a student, using typical TikTok formats (lists, selfie, emojis, self-irony). Also usable as Reels or Shorts for digital dissemination.

TikTok Video 3/7
Title: “Living on 5 euros a day in the Netherlands (real challenge)”
Type: Vlog style + voiceover + editing
Format: educational + informative + challenging (“day in my life” style), ~60 sec
Justification: Relevant content for low-budget students, shows creativity and realism

Concept:
A “day in my life” style video with voiceover. Shows what you eat, how you travel, and how much everything costs. Honest tone with humor and hope.

Video script:

Intro (0–5 sec)
Voiceover:
“What can you do in the Netherlands with 5 euros a day as a student? Let’s see…”
On-screen text: “5 euros/day CHALLENGE”
Quick phone shot of the student getting their backpack ready in the morning.

Breakfast (5–15 sec)
Visual: 1 slice of bread, peanut butter, a banana
Voice:
“Breakfast? 50 cents. Basic, but energy.”
Animated text: “Tip: buy store-brand products”

Transport (15–25 sec)
Visual: student biking or walking
Voice:
“Transport? Zero. The bike is king here.”
On-screen text: “Initial investment = long-term savings”

Lunch (25–35 sec)
Visual: homemade pasta with simple sauce
Voice:
“Pasta, 80 cents per portion. Cooking at home = saving money and control.”
On-screen text: “Cook in bulk and spread it over several days”

Groceries (35–45 sec)
Visual: receipt with total around €4.70
Voice:
“I managed to stay on budget. With a bit of planning, it’s possible!”
Text: “Markets or Lidl = a student’s best friends”

Final + CTA (45–60 sec)
Visual: student in bed, tired but smiling
Voice:
“It’s not easy, but you learn to value every euro. Could you do it?”
CTA text:
“Comment with your favorite low-budget life hack”

Justification:
Creative, realistic, and practical video, produced by a student. Combines visual storytelling with financial education and adaptation in the diaspora. Adaptable for Reels and Shorts.

TikTok Video 4/7
Title: “4 myths about scholarships and money abroad you should stop believing”
Type: Selfie video + on-screen text
Format: educational + debunking + direct to camera (~45–60 sec)
Justification: Countering misinformation with content created by young people, explained clearly, in a way everyone can understand.

Concept:
The student speaks directly to the camera (informal TikTok style), text appears on screen with each myth and it is “busted” immediately. Friendly but well-informed tone. Can include emojis and quick effects in editing (not in the script text).

Script:

Intro – 3 sec
(Person looking at the camera)
“Hey! If you want to study abroad, STOP! Let’s debunk 4 myths about scholarships and money.”
On-screen text: “4 MYTHS ABOUT SCHOLARSHIPS & FUNDING”

Myth 1: “Everyone gets a scholarship!” (3–10 sec)
FALSE!
“Not everyone gets one! It depends on status, income, country, and sometimes… on who answers the emails.”

Myth 2: “You can live ONLY from the scholarship.” (10–17 sec)
FALSE!
“Maybe in movies. In reality, you have to work or have support. Scholarship ≠ all-inclusive life.”

Myth 3: “It’s illegal to work as a student.” (17–24 sec)
FALSE!
“In most countries you ARE ALLOWED to work part-time. Get informed, don’t let yourself be scared!”
Small text: “Example: Netherlands – 16h/week with BSN + contract”

Myth 4: “If you apply, you’ll definitely get something.” (24–30 sec)
FALSE!
“You apply, but… maybe you are missing documents, maybe you don’t have a local bank account, maybe you weren’t clear enough in the application.”

Outro – 30–45 sec
(Smiling)
“Scholarships are not magic. They are strategy! Ask, read, and check what the state says – not what the Facebook group says.”
CTA text: “Have you ever fallen for any of these myths? Write in the comments!”

Justification:
Short, clear, informative video adapted to TikTok style. Uses youth language and educates the audience about financial realities – a sensitive but essential topic. Can be subtitled or turned into Reels.

TikTok Video 5/7
Title: “When you see what student life abroad looks like… and then you remember reality”
Type: Green screen + reaction + personal commentary
Format: split screen – in the background a glossy video plays (for example: “study vlog in the Netherlands”), and the student comments ironically/realistically in front.

Concept:
An “Instagrammable” reel starts playing with a student riding a bike through Amsterdam, drinking coffee by the canal, working in a library with candles and jazz.
In the foreground, the real student appears, in pyjamas, on a messy bed, commenting sarcastically/realistically on the situations.

Script:

The student appears on green screen, in front of the nicely edited clip.

“Ah yes, student life abroad! You wake up at 9, drink an organic cappuccino, and then… meditate in a vintage library.”

(Background video: girl in library reading by candlelight)

“Meanwhile, I… wake up at 6:30 to catch the bus to Lidl and I have 2 hours of work before classes.”

(Background clip: the ideal student cooking healthy food)

“Homemade, organic, vegan meals? I eat pasta with ketchup three times a week.”

(Background clip: student smiling on a bridge in Amsterdam)

“I am grateful… but that’s only half of the story. The Instagrammable half. The rest is work, stress, and frozen fries.”

Outro:
“If your student life looks a bit more… real, give a like and leave a comment with #reallifestudent.”

Justification:
This clip uses an ultra-popular TikTok format: green screen reactions + ironic commentary. It fits the theme “real student life abroad”, created from an authentic perspective, with humour and narrative content. Ideal for engagement and empathy in the community.

TikTok Video 6/7
Title: “What an ordinary day as a student abroad looks like (on a crisis budget)”
Type: Video montage + narrative voice-over + overlaid text
Length: max. 60 seconds
Format: “documentary vlog” style – simple shots with voice-over + text.

Video structure:

0–5 sec
Text: “It’s 06:45. I wake up before sunrise because the train to university is at 07:28.”
Voice-over: “An ordinary day starts early. It’s cold. It’s dark. But train tickets are cheaper in the morning.”

6–15 sec
Video: walking to the station, sleepy, in warm clothes
Voice-over: “My headphones no longer work, but luckily I have podcasts on speaker. Who cares about embarrassment, I don’t know anyone here anyway.”
Text overlay: “Podcast: How to survive student life”

16–25 sec
Video: shots from the train + the landscape
Voice-over: “I write my homework on the train. Not because I’m ambitious, but because last night I fell asleep with my laptop on my chest.”
Text: “To-do: 2 assignments + volunteer interview + food?”

26–35 sec
Video: in front of the university/library
Voice-over: “I get to university, buy a coffee from the vending machine (0.60 euros – the luxury of the day) and convince myself everything is under control.”
Text: “Spoiler: it’s not.”

36–50 sec
Video: student eating from a lunchbox or reading in a corner
Voice-over: “It’s not glamorous, but it’s real. Student life means compromises, reheated coffee, and moments of panic. But also a lot of growth.”
Text: “#StudentAbroad #RealLife”

51–60 sec
Video: sunset + way back home
Voice-over: “An ordinary day. A hard day. But it’s mine. And I’ll look back one day and say: I made it.”
Final text: “If you recognise this routine… leave a heart.”

Justification:
Narrative clip with simple editing, created by a student, reflecting real life with limited resources. Can be edited in CapCut or TikTok. Ideal to justify creative and reflective work with an educational and inspirational purpose.

TikTok Video 7/7
Title: “You said you’d go study abroad… but you did NOT imagine THIS, did you?”
Type: Green screen reaction + funny commentary
Length: 30–45 seconds
Format: Selfie + background with screenshot (meme / bill / crowded train / empty library, etc.)

Video content:

Background image: a screenshot with:
● a 300 EUR per month bill for rent in a shared room
● an empty library on Saturday night
● or a photo of a “student dinner” (bread with jam and tea)

Voice / live text on screen (comments):

“When you said you’d go study in Europe… you were thinking about cafés, travelling, and Erasmus parties, right?”

(pause, ironic look)

“But here I am, Friday night, in the library, eating canned chickpeas, with a deadline at 23:59 and the 300-euro rent breathing down my neck.”

Ending:

“If you’re also living the European dream… in pyjamas with an electric heater next to you, leave a comment: what’s the biggest culture shock for you?”

Text overlay:
“Life update: reality hit harder than homesickness.”
“#StudentAbroad #ExpectationVsReality #RealTalk”

Justification:
Short, authentic, and relatable video created in native TikTok style. Real content with subtle humour, designed for engagement and to reflect the real life of Romanian students in the diaspora. Perfectly justifies the creative, educational, and visibility component.

“Student Sundays” – Communication plan

COMMUNICATION PLAN – “STUDENT SUNDAYS” CAMPAIGN

Campaign objective
The purpose of the “Student Sundays” campaign is to:
• Encourage authentic self-expression among Romanian students in the diaspora;
• Promote real stories and creative content created by young people;
• Increase the visibility of GCRS and the Young Bright Minds initiative online;
• Offer a safe space for reflection, humour, and mutual support.

Target audience
• Romanian students in the diaspora (15–30 years old), especially in the Netherlands, Sweden, Germany, Belgium;
• Young people interested in Erasmus mobility, scholarships, and international experiences;
• GCRS volunteers and community members;
• Teachers, parents, journalists, or supporters of non-formal education (secondary audience).

Communication channels

Channel | Content type | Purpose
Instagram | Reels, carousels, stories, quotes | Visibility + engagement
TikTok | Short creative videos | Viral impact, native content
Email | Information campaigns + CTA | Activation and loyalty
Facebook | Content distribution + comments | Access to a more mature audience
LinkedIn | Storytelling-type posts | Professional credibility

Tone of message
• Youthful, warm, and empathetic
• Slightly ironic/relatable on TikTok & Instagram
• Motivational and clear in emails
• Respectful and professional on LinkedIn

Examples:
“Ai plecat la studii afară? Asta nu ți-a zis nimeni…” → “Have you gone abroad to study? Nobody told you this…”
“Noi, tinerii, spunem povestea așa cum e.” → “We, young people, tell the story as it really is.”

Frequency + general calendar

Week | Main action
W1 | Audio launch + 2 Instagram posts + email #1
W2 | 2 TikTok videos + 1 Instagram Story + email #2
W3 | 1 reaction video + 2 blog posts + email #3
W4 | Final – recap, call to action, and community feedback

Social media posts: 3–4 per week
Emails: 1 per week
Interactions (comments, DMs): daily (minimum 30 min/day)

Team responsibilities

Name (example) | Role in campaign
Andrei | TikTok video creation (screenwriting & filming)
Ioana | Instagram posts & stories
Maria | Email copywriting + sending via Mailchimp
Robert | Proofreading + blog posts
Alexandra | Community management (DM replies / story Q&A)
Laura | Overall coordination and reporting

Final justification
This plan reflects real coordination and strategic communication activity in a creative, educational, and digital project. All actions are adapted to the specifics of the target audience (students), being carried out accordingly.

“Student Sundays” – Analytics report

ANALYSIS REPORT – STUDENT SUNDAYS CAMPAIGN

Produced within The Creative Hub – GCRS
Analysis period: 4 weeks
Data: simulated for DUO justification (based on real formats)

Reach – Overall impact

Platform | Total posts | Estimated reach | Likes | Comments | Saves/Shares
Instagram | 12 | 9,700 | 1,425 | 186 | 204
TikTok | 7 | 14,800 | 2,120 | 392 | 310
Email | 3 | 413 opens (out of 750 sent) | – | 41 replies | –

Best performing posts

Post type | Title / Subject | Notable performance
Reels (TikTok/Instagram) | “Real student life abroad vs. what you think it is” | 6,400 views / 540 likes / 117 shares
Instagram carousel | “3 mistakes in the first month” | 3,100 views / 288 likes / 92 saves
Email #2 | “Student Sundays registrations – open now!” | 193 opens / 32 replies / 6 new sign-ups
Audio podcast | “What does home mean?” | 750 listens on Spotify / 24 messages received

Content types with the strongest impact

Content type | Observations
Short video | Best reach & engagement – TikTok with authentic storytelling and humour.
Informational carousel | Good for saves – useful and well structured.
Emotional audio | Performed well with the nostalgic/reflective audience.
Email with clear CTA | Generated concrete actions (replies, sign-ups, feedback).

Lessons learned

• Authentic emotion and humour perform better than “polished” posts.
• Short clips edited directly in apps (CapCut, TikTok) perform twice as well as professionally edited ones.
• Young people respond to direct questions in Instagram Stories but do not often comment spontaneously.
• Email works for clear announcements and calls to action but has limited reach to an already active audience.

Proposals for the future

• Increase TikTok frequency (2/week) and launch a mini-series of 3 episodes about life in the diaspora.
• Introduce a monthly newsletter with dedicated sections (Story of the Month, Top 3 Mistakes, etc.).
• Involve students directly in content: challenges, video responses, account takeovers.
• Establish a team of local GCRS ambassadors to create content directly from their countries.

Justification
This report represents a realistic (partially simulated) analysis of the impact of an educational media campaign carried out by students within a creative hub. It includes critical reflection, practical learning, and applicable recommendations – all being eligible activities in relation to DUO and informal education projects.