Digital Academia is the official newsletter of the Real Uni Talk podcast, created to offer a monthly synthesis of the most relevant news, ideas and resources from different fields. The project translates the conversations from the podcast into clear, structured written content for students, young professionals and anyone interested in personal and academic development.
Each edition provides a curated overview of key topics discussed in the podcast, together with additional context, links and recommendations. The goal is to help readers stay informed, discover new perspectives and make better decisions in areas such as studies, careers, lifestyle and personal growth.
The editorial team behind Digital Academia is responsible for researching, fact-checking and writing the newsletter content, as well as creating illustrations and visual elements that support the message. They work with a detailed content calendar and coordinate Instagram posts and Reels to promote each edition and attract new subscribers.
Beyond content creation, the project includes community management, communication and PR activities. The team engages with subscribers, answers questions, collects feedback and runs PR campaigns and collaborations to increase visibility and grow a loyal, well-informed community around the Real Uni Talk ecosystem.
A carousel-style Instagram post for Digital Academia about three essential skills you rarely learn in college, but that strongly influence your career.
View full task descriptionTwo educational reels: one debunking the myth that “good at social media” means only design, and one listing red flags that students should never accept in an internship.
View full scriptsA structured one-week Instagram content calendar combining educational, interactive, inspirational and video content to grow the Digital Academia community.
View full calendarA detailed community management approach for Instagram: personalized replies, DMs, polls, activations and strategic comments tailored to students in digital fields.
View full strategyInstagram Post – Digital Academia
Theme:
"3 things you do NOT learn in college, but are vital for your career"
Post title:
"What you do NOT learn in college, but will influence your entire career"
Full copy (post text):
In college you learn many theoretical things – and that’s okay.
But professional reality demands more than good grades and attendance.
Here are 3 essential things you rarely learn in college:
How to sell yourself – CV, portfolio, interview, LinkedIn. No one will give you a job just because “you are good.”
How to work with difficult people – colleagues, bosses, clients. You need patience, assertiveness, and... a bit of psychology.
How to learn on your own – real skills come from tutorials, failures, and curiosity, not just from exams.
School is the foundation. But the rest... you build yourself, step by step.
What did you only learn AFTER you finished college?
Visual proposal (graphic):
Format: static carousel-style post (4 slides)
Slide 1 (cover):
Large text: "What you do NOT learn in college, but matters in your career"
Background: light contrast (desaturated blue / beige) + typical illustration (minimalist desk, laptop)
Bold, readable font
Slide 2–4:
Each slide = one point
Example: "1. How to sell yourself" – CV/interview icon
Airy layout, with large bullet points and easily recognizable icons
General style:
Clean, professional, modern – in line with brands like FutureLearn / Coursera / edX
Hashtags + CTA:
Hashtags:
#StudentLife #YourCareer #AlternativeEducation #LifeAfterCollege #RealSkills #DigitalAcademia
CTA:
Save this post – it will come in handy sooner than you think.
Leave us a comment with what you learned “on your own.
Instagram Reel 1
Theme:
"What it really means to be ‘good at social media’ – and why it’s not just knowing Canva"
Concept (general idea):
We debunk the myth that “good at social media” = knowing design and that’s it. The truth? It means strategy, storytelling, analysis, and adaptability. The reel is educational, short, and direct – ideal for students who want to enter the field.
Full script (text or voiceover):
[Frame 1 – YOU, in front of the camera, slightly ironic:]
"Do you think you’re good at social media just because you know Canva?"
(short pause, raised eyebrows)
[Frame 2 – on-screen text, voiceover:]
Being good at social media means:
Understanding the audience
Creating strategies, not just posts
Knowing storytelling, not just filters
Knowing what a funnel, reach, CTR are
Analyzing what works and why
[Frame 3 – ending, YOU back on screen:]
"Design is a tool. But strategy? That’s the superpower."
"Do you really want to be good? Start with the question: why do I post?"
Visual suggestion:
Style: vertical, 9:16, clean, with large text on screen
Alternate frames: you + animated text, Canva screenshots + Analytics
Filming: natural, phone, good lighting, serious but relatable tone
Text animated on beat: “strategy ≠ design” | “posts ≠ impact” etc.
Visual accents: simple emojis + subtle icons (target, graph, megaphone)
Audio suggestion / trend:
Educational/trendy background sound – e.g. “Corporate motivational” beat (no lyrics)
Alternatively: ironic trend audio (e.g., “Well, technically… no” – ironic TikTok trend for explanations)
Instagram Reel 2
Theme:
"Red flags in an internship – what you should NEVER accept"
Concept (general idea):
A “warning” reel, built as a short and clear list of red flags that any student should notice in an internship. Educational tone, slightly ironic, but very concrete.
Full script (text/voiceover):
[Frame 1 – YOU, ironic tone:]
"Does your internship seem sketchy? See if it checks any of these"
[Frame 2 – voiceover + large on-screen text:]
Red flags in an internship:
You don’t sign any contract – only a “verbal agreement”
You have no mentor or assigned supervisor
Random tasks unrelated to your field
You are expected to always be available, even on weekends
Zero feedback, but excessive demands
“You’re lucky we accepted you” – emotional manipulation
[Frame 3 – YOU, serious:]
"A good internship teaches you. It doesn’t drain you."
"Don’t forget: not every experience is an opportunity. Some are just wasted time."
Visual suggestion:
Format: vertical (9:16), animated on-screen text
Visual style:
Clean background / simple phone camera
Highlighted text: each “red flag” appears with a sound effect (buzz, red highlight)
Emojis: removed per instruction
Short illustrations: symbolic captures – unclear email, message “are you online tonight?”
Audio suggestion / trend:
Ironic trend like the TikTok “danger sound” or a rhythmic & tense beat
Alternatively: sound like “Here we go again…” for ironic effect
On-beat text synchronization: each red flag = 1 beat
Content Calendar – Digital Academia (1 week)
General objective:
Increase the visibility of Digital Academia among students interested in professional development, social media, digital marketing, and freelancing.
Covered period:
Monday – Sunday (7 days)
Platform: Instagram (feed + stories + reels)
Proposed structure – types of content:
Content type | Purpose | Frequency
Educational | Information, know-how | 2 times/week
Interactive | Engagement, feedback, involvement | 2 times/week
Inspirational | Motivation, storytelling | 2 times/week
Video (Reel) | Explanatory, shareable | 1 time/week
Post suggestions – day by day:
Monday – Educational
Carousel post: "Top 5 free platforms to learn digital marketing"
Visual proposal: carousel with icons + pastel colors + bold font
Objective: information & saves
Tuesday – Interactive (Stories)
IG Story quiz: "True or False: You need 10k followers to succeed as a freelancer?"
Visual: poll format + slider
Objective: engagement & awareness
Wednesday – Inspirational
Text + image post: "The story of a student who got their first job with a simple Canva portfolio"
Visual: symbolic photo (laptop + young person working) + quote overlay
Objective: motivation & saves
Thursday – Educational
Educational Reel: "3 vital soft skills for social media jobs"
Visual: animated text on calm music, minimalist icons
Objective: reach & shares
Friday – Interactive
Simple question post: "What would you like to learn from a real internship?"
Visual: light background + large text + emojis removed
Objective: comments & research
Saturday – Inspirational (Stories)
Story + question sticker: "What advice would YOU give to someone who wants to start freelancing?"
Visual: selfie-style with clear CTA
Objective: engagement + UGC (user-generated content)
Sunday – Recap
Story carousel: "What you would have missed if you didn’t follow us this week"
Visual: highlight-style recap
Objective: saves + retention
General visual proposal:
Color palette: dark blue, white, solar yellow – clean & friendly style
Fonts: bold for titles, sans-serif for content
Visual style: modern, educational, airy
Icons: minimalist, illustrative for educational topics
Community Management – Digital Academia
General objective:
Increase engagement on Instagram through active relationship building, strategic replies, and interactive activations.
We address a community made up of students interested in digital marketing, freelancing, jobs, internships, and educational content.
Engagement strategy:
1. Personalized replies to comments:
We avoid generic replies like “Thank you!” – we focus on humor, empathy, or follow-ups that keep the conversation open.
2. Open-ended questions in captions:
Example: "What would you have liked to be told before your first internship?"
3. Automated DMs (with follow-up):
After participating in quizzes/stories:
"Hi! Thank you for answering the quiz! If you want to learn more about how to build your portfolio, we have a dedicated post here: [link]."
4. Stickers + interactive polls in stories:
We consistently use polls, quizzes, sliders, and question stickers in stories with a frequency of 2–3 times per week.
5. Strategic comments on partner pages:
We comment with the official account on relevant pages (e.g., CareerHub, Youth.md, opportunities for young people) for organic exposure.
Examples of comment replies:
Comment: "I’m in my 2nd year and I still don’t know what I want to do."
Reply: "And that’s perfectly normal. You have time to experiment. Our resources might help – we have a post exactly about this."
Comment: "That Canva thing is exactly what’s happening to me in my internship"
Reply: "We get you! If you have juicier stories, message us – we’ll make a reel out of them."
Comment: "What tools do you recommend for beginners in social media?"
Reply: "Notion for organization, Canva for visuals, Metricool for analytics – do you want us to make a post about this?"
3 simple community activation ideas:
"Got 1 minute?" – Mini quiz story
Theme: "How ready are you for a job in digital?"
Format: 3 questions + results like "you’re on the right track" / "you’re almost there!"
"Tell us YOU!" – question sticker
Theme: "What do you want to know about job interviews?"
The best answers will be used in a Reel – we involve the community.
"Ideas duel" – poll & slider combo
Example: "What matters most in an internship?"
a) Mentor | b) Tasks | c) Atmosphere | d) Networking
Slider: "How important do internships seem to you?
