UniSeek is a media project developed within CampusTV, focused on promoting international study opportunities through student-led social media takeovers. Each takeover offers an unfiltered perspective on academic life abroad.
Participating students share content from inside their campuses, presenting their daily schedules, courses, student culture and extracurricular activities in a natural and relatable way. The objective is to replace abstract brochures with real experiences.
The editorial process is based on collaboration and remote coordination. The UniSeek team supports contributors with planning, content structure and visual guidance, ensuring a consistent and professional output across platforms.
UniSeek also serves as a discovery platform for young creators interested in digital media production. Students gain experience in storytelling, social content strategy and audience engagement through live projects.
The campaign aims to increase the visibility of the UniSeek brand among Romanian youth interested in studying abroad and to build active engagement around educational, inspirational, and informative content.
Read full descriptionInstagram Content – Post 1/2 · Theme: “5 Common Mistakes When Applying to Universities Abroad”. Instagram Content – Post 2/2 · Theme: “Top 3 Reasons Why Romanian Students Choose Sweden”.
View Instagram content conceptsFacebook Content – Post 1/2 · Theme: Real story of a Romanian student who moved abroad with UniSeek. Facebook Content – Post 2/2 · Theme: Update on UniSeek’s collaboration with a partner university.
View Facebook content conceptsTikTok 1/4: “What no one tells you about universities in Denmark”. TikTok 2/4: “When your mom calls and asks if you received your grant money”. TikTok 3/4: “You have 24h to find housing in Amsterdam. What do you do?”. TikTok 4/4: “Romanian at a job interview in Sweden: expectations vs reality”.
View TikTok scriptsAnalysis period: 3 weeks · Campaign: “Romanian Student in Europe – challenges, solutions, future” · Platforms: Instagram, Facebook, TikTok.
Read KPI reportInstagram Content – Post 1/2
Theme: “5 Common Mistakes When Applying to Universities Abroad”
Title (for image/carousel):
“Applying Abroad? DON’T Make These 5 Mistakes!”
Post text (under 2200 characters):
Dreaming of studying abroad is just one click away... or one mistake away.
We know how stressful the application process can be, especially when you’re going through all the chaos alone.
To help you save time, money, and opportunities, here are 5 of the most common mistakes Romanian students make when applying:
1. Applying to only one university
Aiming for Oxford or nothing? You’re taking a huge risk. Apply to 4–5 universities with different
admission levels.
2. Not checking the exact requirements
Some universities want IELTS, others TOEFL. Some accept the Romanian Baccalaureate, others require a portfolio too. Read everything three times.
3. Leaving everything for the last minute
Recommendations, letters, translations—they all take time. Don’t wait for the deadline. Good universities do NOT forgive delays.
4. Underestimating the importance of your personal statement
Don’t copy from the internet! Tell a real story about yourself. It can get you accepted even if your
grades are average.
5. Not asking for help
There are NGOs, platforms like UniSeek, educational counselors, and former students who can help you. Ask for support.
It’s not a weakness. It’s a smart strategy.
Applying to study abroad is a complex process—but you are NOT alone.
What university are you dreaming of? Comment below, and maybe we can help with advice or useful contacts.
#UniSeek #StudyAbroad #RomanianStudent #StudentLife #UniversityApplication #EducationalGuide
Visual suggestion (for generation):
• Format: Carousel (5 slides)
• Background: a chaotic study desk with papers, a laptop, and a checklist
• Each slide illustrates one of the 5 mistakes (e.g., a student panicking on the “last minute” slide)
• First slide: Big title – “DON’T Make These 5 Mistakes!” + UniSeek logo
• Last slide: CTA – “Save this post and share it with a friend who’s applying!”
Instagram Content – Post 2/2
Theme: “Top 3 Reasons Why Romanian Students Choose Sweden”
Title (for image/carousel):
“Why Are More and More Romanians Choosing Sweden?”
Post text (under 2200 characters):
When you say “studying abroad,” most people think of the Netherlands, the UK, or Germany. But in recent years, Sweden has become one of the top destinations for Romanian students. Why? Here are the Top 3 reasons — clear and straightforward:
World-class education, in English — and free!
Over 100 bachelor’s & master’s programs taught in English, in internationally recognized universities (Lund, Uppsala, KTH, etc.).
And if you have EU citizenship or a valid residence permit — you pay zero tuition fees.
Balanced lifestyle & safe environment
The Swedish system encourages a healthy life–study–work balance.
It’s one of the safest and most relaxed countries in Europe.
And nature is always just 10 minutes away from any major city.
Student support & job opportunities
You’re allowed to work with no hourly limits.
You may also receive financial support (CSN) if you meet the criteria.
After graduating, it’s easy to apply for a work permit and stay.
💬 Many Romanian students say: “I came for the university, but I stayed for the lifestyle.” Have you considered studying in Sweden? Save this post and tag a friend who dreams of studying in the North! #StudentsInSweden #StudyAbroad #UniSeek #SwedenEducation #RomanianStudent #InternationalStudies #RomaniansInSweden
Visual suggestion (for generation):
● Format: Carousel with 4 slides (1 intro + 3 reasons)
● Style: Flat digital illustration
● Slide 1: Title “Why Are More and More Romanians Choosing Sweden?” + a stylized map of
Sweden
● Slide 2: Happy student in front of a modern university — text: “Free Education in English”
● Slide 3: Landscape with lake, forest, and a student working on a laptop — text: “Safety &
Balance”
● Slide 4: Student working in a co-working space — text: “Work Legally & Receive Support”
Facebook Content – Post 1/2
Theme: Real story of a Romanian student who moved abroad with UniSeek
Title:
“I arrived in Sweden with two suitcases and a dream – and UniSeek”
Text (300–600 characters):
When Vlad was accepted to Malmö University, his anxiety was bigger than his luggage. He didn’t know where he would live, how to open a bank account, or whether he would manage to adapt.
Then he discovered UniSeek.
He received support with documents, accommodation, and was introduced to a community of
Romanian students already settled in the city.
After three months, Vlad has a part-time job, lives in a decent dorm, and says: “Without UniSeek, I’d still be searching for apartments on OLX.”
Call to action:
Do you know someone who wants to study in Sweden? Tag them and tell them about UniSeek.
Hashtags:
#StudentsInSweden #UniSeekStories #StudentLife #RomaniansAbroad #MovingToSweden
Visual suggestion:
Illustration or photo collage of Vlad at the airport with suitcases, Malmö skyline in the background, overlay text: “Two suitcases and a dream. Plus UniSeek.”
Facebook Content – Post 2/2
Theme: Update on UniSeek’s collaboration with a partner university
Title:
“Good news for future students from Romania!”
Text (300–600 characters):
Starting this year, UniSeek is collaborating directly with Jönköping University to support Romanian students during their application and integration process.
What this means: personalized guidance, fast answers, and direct access to university resources.
The first students have already been accepted in the summer session. You could be next.
Call to action:
Learn more about our partnerships at www.gcrs.ro or send us a direct message.
Hashtags:
#UniSeekUpdates #RomaniansInSweden #StudyAbroad #InternationalCollaboration #StudentLife
Visual suggestion:
UniSeek and Jönköping University logos, plus a happy student signing their acceptance letter. Text:
“Official partners. Officially closer to Sweden.”
TikTok 1/4
Title:
“What no one tells you about universities in Denmark”
Duration: 20–25 seconds
Script:
Frame 1 – On-screen text:
“I applied to university in Denmark. Everyone said it’s free and perfect.”
A student excited in front of the Danish flag.
Frame 2 – Text:
“Reality:”
A tired student with three jobs and an exhausted expression.
Frame 3 – Text:
“Classes from 8 to 16.”
Student falling asleep at the desk.
Frame 4 – Text:
“You must work 43 hours per month to receive the grant.”
Fast scenes with the student working in horeca and retail.
Frame 5 – Text:
“If you are one day late with your documents, you lose the grant.”
A message appears: “Application denied”.
Frame 6 – Final message:
“It’s not easy, but it’s possible. If you know beforehand.”
Student smiling with diploma in hand.
Call to action:
“Follow UniSeek to know everything before you leave!”
TikTok 2/4
Title:
“When your mom calls and asks if you received your grant money”
Duration: 15–20 seconds
Script:
Frame 1 – INTRO
On-screen text: “Mom: Did you get the grant money, dear?”
Student responds calmly, optimistic only on the surface: “Yeees, yes, everything is fine, mom...”
Soft elevator-style background music.
Frame 2 – REALITY
On-screen text: “Me at the same time...”
Student in a modest kitchen, boiling plain pasta in a worn-out pot.
Background: sad-funny sound, melancholic remix.
Frame 3 – CLIMAX
Text: “I have four part-time jobs, but at least I have a cactus”
Student pets a cactus like a pet.
Frame 4 – Punchline
On-screen text: “Student life abroad isn’t a joke, but we make it funny.”
Call to Action:
“Tag a friend who hides the truth from home”
“Next: What to do when you have 24h to find housing in Amsterdam.”
Recommended sound:
Remix of “Crying in the club” or a comedic failed-call sound.
TikTok 3/4
Title: “You have 24h to find housing in Amsterdam. What do you do?”
Duration: 20–30 seconds
Script:
Frame 1 – INTRO
On-screen text: “My landlord told me I have to leave... tomorrow.”
Shocked student in pajamas holding the phone.
Background: countdown sound or “Mission Impossible”.
Frame 2 – PANIC
Text: “When you realize you’re in a city with zero available rooms”
Student searches “kamer Amsterdam” → zero results.
Keeps refreshing, with comedic timing.
Frame 3 – DESPERATE SOLUTIONS
On-screen text:
“Facebook: scam”
“Airbnb: 140 euros/night”
“Forums: Better rent in Belgium”
Student looks at Belgium on the map, visibly tempted.
Frame 4 – CLIMAX
Student with luggage at a train station.
Text: “Nothing prepares you for housing in Amsterdam.”
Frame 5 – Punchline
Text: “At least the weather is as bad as your morale.”
Call to Action:
“Have you been through this too? Tell us where you slept your first week.”
“Next: Romanian at a job interview in Sweden – reality vs expectations.”
Recommended sound:
“Mission Impossible” theme or the panic sound from “The Office”.
TikTok 4/4
Title: “Romanian at a job interview in Sweden: expectations vs reality”
Duration: 25–30 seconds
Script:
Frame 1 – INTRO
Text: “When you prepare in a Romanian way for a job interview in Sweden...”
Student in a suit, holding a folder, diplomas, and rehearsed lines.
Background: dramatic “preparing for battle” music.
Frame 2 – EXPECTATION
Text: “What I thought it would be”
Door opens, three serious interviewers:
“Where do you see yourself in five years?”
Student pulls out files and begins a very formal answer.
Frame 3 – REALITY
Text: “What it actually was”
A single Swedish interviewer, casually dressed, enters smiling:
“Hey! Coffee first?”
Takes him to the kitchen for coffee.
Background: relaxed, light music.
Frame 4 – Punchline
Swede asks: “So, why Sweden?”
Student replies awkwardly: “Well... for... following procedures?”
Call to Action:
“Had an unusual interview experience? Tell us in the comments.”
“Next: What no one tells you about universities in Denmark.”
Recommended sound:
“Awkward silence” with a comedic transition or lo-fi relaxed beat.
UniSeek – Final Campaign KPI Report (Simulated)
Analysis period: 3 weeks
Campaign: “Romanian Student in Europe – challenges, solutions, future”
Platforms: Instagram, Facebook, TikTok
1. Objectives
● Awareness: Increasing UniSeek’s visibility among Romanian high school and university students interested in studying abroad.
● Engagement: Encouraging comments, shares, and saves to build an active community.
● Leads: Driving traffic to the UniSeek platform for free accounts or information requests.
2. Main KPIs
(simulated, based on realistic standards for an organic campaign + light promotion)
Platform Total Reach Impressions Engagement rate (%) Clicks / Leads
Instagram 52,000 70,000 7.4% 1,850
Facebook 18,000 22,500 5.2% 450
TikTok 112,000 158,000 12.8% 2,900
Estimated Total Reach: approx. 182,000
Clicks to platform: 5,200
Interactions (likes, shares, saves, comments): over 18,000
3. Best-performing posts
Instagram Post: “Housing crisis in the Netherlands – 800€ per month?”
● Reach: 21,000
● Comments: 412
● Saves: 850
● Link clicks: 1,050
● Generated conversations about Romanian students’ rights and GCRS initiatives.
TikTok Video: “Romanian at a job interview in Sweden – expectations vs reality”
● Views: 54,000
● Shares: 2,300
● Comments: 600+
● Watch rate: 87%
● Highly viral with an effective call to action.
Facebook Post: Real story of Miruna, a student in Denmark
● Reach: 10,000
● Comments: 130
● Shares: 340
● Strong emotional impact, sparked meaningful discussions.
4. Lessons learned
● Personal storytelling works best: Real student stories generated the highest interaction.
● Humor combined with realism is highly effective: Cultural contrasts presented with humor performed extremely well on TikTok.
● Educational “tips & tricks” posts generated the most saves: Useful for future conversion-focused campaigns.
● Targeted community sharing (Facebook groups, Instagram tags) played a major role in the campaign’s early organic growth.
5. What we will optimize next
● More collaborations with niche influencers: Romanian students with small/medium but relevant audiences.
● Video-first content across all platforms: Including Reels on Facebook and animated carousels on Instagram.
● Monthly newsletter with top posts + “quick guides” for new platform subscribers.
● Clearer click tracking: Implementing UTM parameters to identify exact traffic sources on the UniSeek platform.
● Scheduled posts on Sundays and Wednesdays: The best-performing days according to the data.
6. General conclusion
The campaign was a success relative to its objectives. It established a clear online presence for UniSeek and significantly increased visibility among the target audience. It also revealed clear optimization directions (more video, influencer collaboration, educational + emotional structure in posts).
The next step: converting the traffic into active platform users.
